At the SALES FORCE EFFECTIVENESS 2026 conference, Olha Aliievska, Client Business Partner at MDM, delivered a presentation on how to maintain effective communication with physicians in situations where F2F visits are limited or impossible.
The presentation focused on a practical issue relevant to the entire pharmaceutical market: how to ensure stable coverage, high-quality contact, and controlled frequency of interaction with physicians amid a shortage of qualified personnel, limited field team resources, and work in regions close to combat zones.
MDM’s remote visit service, CallRep®, offers an effective response to these challenges. It is not a one-off tool, but a systemic support solution for the sales force: operators with medical or pharmaceutical education conduct visits, each of which is 100% recorded. This ensures multi-level quality control and creates opportunities for AI-based analysis of every contact.
This approach enables pharmaceutical companies to:
-maintain their presence in regions not covered by field teams;
-quickly scale communication without expanding headcount;
-obtain not only confirmation of contact, but also analytical value from every visit.
For more than 25 years, MDM has been creating effective solutions for Ukraine’s pharmaceutical market, combining deep expertise, technological capabilities, and innovation in engagement with the medical community.