The annual international conference-workshop Sales Force Effectiveness is a significant profile event for the pharmaceutical business.

The “Sales Force Effectiveness-21” was held in a new format combining offline and online studios for 700 speakers and participants from all over the world.
Among the announced speakers with the report “Practical experience in the cycle of full partner promotion” was Elena Bushberg, a member of the board of the reputable pharmaceutical company Olainfarm.
Ms. Bushberg presented comprehensive analysis of the successful case of interaction between the company and leading provider of Medical Data Managment (MDM) marketing and sales support solutions. In the expert report of Mrs. Bushberg she told about what communication tools were used by MDM to promote partner’s brands, and what results were achieved.