Our company has always been a leader in the field of marketing research in the pharmaceutical industry and is one of the three best research agencies in Ukraine.
We are a team with higher medical, pharmaceutical, sociological, or marketing education, which speaks the same language with our clients and respondents.
We prepare the project.
You just have to accept the work.
MDM clients trust our expertise in choosing a method for solving their problems and achieving business goals.
MDM managers will take upon themselves the entire process of launching, monitoring, and reporting, allowing you to launch projects and achieve your goals.
RESEARCH GIVES ANSWERS TO THE FOLLOWING QUESTIONS:
How necessary is a new drug in the market?
- Are there customer needs that are not covered by drugs in the market now? What are these needs and how to deal with them?
- What drugs can be the main competitors and how can the situation develop when a new product appears in the market?
- What segment is the target audience for this product? What is the potential of this segment?
- What does the patient profile look like?
- How should the key messages for a product be formulated?
CHOICE OF PRELAUNCHTEST™ FROM MDM IS YOUR OPPORTUNITY TO SAVE TIME, FUNDS, RESOURCES WITH THE PROVISION OF OBTAINING RELIABLE ANSWERS TO QUESTIONS AFFECTING YOUR BUSINESS DEVELOPMENT!
Everything you need to know before product launching.
- socio-demographic characteristics;
- symptoms and ICDs for which the drug is used;
- information sources about the drug.
CHOICE OF RESONTEST™ FROM MDM IS YOUR OPPORTUNITY TO SAVE TIME, FUNDS, RESOURCES WHEN DETERMINING THE EXACT PORTRAIT OF A PHARMACEUTICAL CONSUMER!
Consumer portrait research
DOCSCAN™ RESEARCHES, ANALYSES, ASSESSES
- number of patients with certain pathologies;
- information about the therapeutic classes used;
- number of administrations of certain drugs for specific pathologies;
- approaches used by the doctor to treat these diseases;
- new and repeated administration;
- 1st and 2nd-choice drugs, etc.
CHOICE OF DOCSCAN™ FROM MDM IS YOUR OPPORTUNITY TO SAVE TIME, FUNDS, RESOURCES WITH RECEIPT UNDER THE RESEARCH RESULTS
- a list of doctors involved in the treatment of certain pathologies;
- a variety of profile information presented in a personal context for each doctor;
- segmentation carried out on the basis of variables and characteristics defined by the project participants.
DocScan™ is the assessment of the target audience potential
The research allows identifying target groups of doctors with the highest potential. In the course of the project, the potential of a doctor is assessed on the basis of a variety of profile information collected during a mail survey of certain specialties doctors.
PHYSICIANСONNECT™ RESEARCHES, IDENTIFIES, ANALYSES, ASSESSES:
- opinion leaders and geography of their influence; - communications in certain areas of health care; - influence status of specialists/opinion leaders through information from target groups doctors; - key areas for activities in order to focus promotional activities where they will be the most effective; - a long-term perspective on the balance of effort and results from working with key opinion leaders to make sure you get the maximum ROI.
CHOICE OF PHYSICIANСONNECT™ FROM MDM IS YOUR OPPORTUNITY TO SAVE TIME, FUNDS, RESOURCES WHEN DEVELOPING DIAGRAMS OF MAIN INTERACTIONS BETWEEN OPINION LEADERS AND DOCTORS!
Diagram of the main interactions between opinion leaders and doctors
MESSAGE RECALL/TRAPER™ ASSESSES THE WORK OF MEDICAL REPRESENTATIVES AND ANSWERS THE FOLLOWING QUESTIONS:
How many doctors visited remember the visit of a medical representative?
What information did the doctor remember during the visit?
What drugs of the studied pharmaceutical groups are most often prescribed by doctors?
Why do doctors prefer these drugs?
How many prescriptions for promoted and competing drugs?
How did the visit of the medical representative influence the change in the number of recommendations?
MESSAGE RECALL/TRAPER™ RESEARCHES THE WORK OF MEDICAL REPRESENTATIVES WITH PHARMACEUTISTS, ASSESSING:
- correct selection of the target audience for drug promotions;
- intensity and content of the promotional activity of both your own campaign and competitors;
- compliance of the information articulated by the medical representative to the doctor with the key promotional messages and the chosen strategy;
- the level of qualifications of the external service staff;
- drivers and motivation to improve the performance of the external service.
CHOICE OF MESSAGE RECALL/TRAPER™ FROM MDM IS YOUR OPPORTUNITY TO SAVE TIME, FUNDS, RESOURCES WITH AN INDEPENDENT AUDIT OF THE EFFICIENCY OF YOUR EXTERNAL SERVICE!
external service performance audit
BRANDTEST™ RESEARCHES THE COMPREHENSIVE PERCEPTION OF BRANDS IN THE PHARMACEUTICAL MARKET BY ANSWERING THE FOLLOWING QUESTIONS
- What are the drug positions in the market compared with the competitive environment?
- What characteristics should the drug (a new form of the drug) possess in order to attract its segment of consumers?
- What drug characteristics are the most significant for the target audience?
- What promotional message will be the most effective for positioning the drug in the market?
CHOICE OF BRANDTEST™ FROM MDM IS YOUR OPPORTUNITY TO SAVE TIME, FUNDS, RESOURCES FOR OBJECTIVE ASSESSMENT OF YOUR BRAND HEALTH!
BrandTest™ is the brand health assessment
The research is necessary for a comprehensive assessment of brand perception in the pharmaceutical market.
We know everything about the pharmaceutical market
Our expertise is based on twenty years of experience in the marketing of medicines, cosmetics, baby food, dietary supplements, and medical products.Learn about the company →