ReСonTest™ – consumer portrait study
Pharmaceutical market is characterized by complex system of making decision about purchase. This often brings up a question both about the factors of influence and about the portrait of consumer.
ReСonTest™ enables to define a truthful portrait of medications consumer:
- sociodemographic characteristics
- nosologies, symptoms and signs which influence the use of medication
- sources of information about drugs
The research makes it possible to fetch out the most meaningful channels and factors of influence on decision of drug purchase, to detect impulse purchase ratio in general number of purchases, to show up the role of pharmacist and doctor in the process of drug purchasing, and conditions that influence “switching” to other medications.
The research is conducted using method combination of uninvolved observation and face-to-face interview at the place of purchase.
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