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Price sensitivity & elasticity

PriceTest™ – complex of price researches

PriceTest™ is a complex of price researches in the context of pharmaceutical market.

Results of the given kind of researches enable to:

  • conceptualize price elasticity of demand
  • have the notion of the price of medications optimum from the point of view of doctors and consumers
  • find out how significant is the drug price for patients and for doctors
  • detect whether price is a critical factor for medication prescribing
  • receive forecast how the market will react to price changes
  • test the prices in the context of competitive prices
  • estimate threats of cannibalization of own products

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