PriceTest™ – complex of price researches
PriceTest™ is a complex of price researches in the context of pharmaceutical market.
Results of the given kind of researches enable to:
- conceptualize price elasticity of demand
- have the notion of the price of medications optimum from the point of view of doctors and consumers
- find out how significant is the drug price for patients and for doctors
- detect whether price is a critical factor for medication prescribing
- receive forecast how the market will react to price changes
- test the prices in the context of competitive prices
- estimate threats of cannibalization of own products
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