PriceTest™ – complex of price researches

PriceTest™ is a complex of price researches in the context of pharmaceutical market.

Results of the given kind of researches enable to:

• conceptualize price elasticity of demand
• have the notion of the price of medications optimum from the point of view of doctors and consumers
• find out how significant is the drug price for patients and for doctors
• detect whether price is a critical factor for medication prescribing
• receive forecast how the market will react to price changes
• test the prices in the context of competitive prices
• estimate threats of cannibalization of own products

Contact us! Get necessary information for further business development!