Prelaunch Study


Research PrelaunchTest™ is conducted before new medication (product) launch at the market, making it possible to describe and estimate the situation. The data complex of PrelaunchTest™ research helps to answer a number of questions such as:

  • How necessary is the new drug at the market?
  • Whether there are clients’ needs which are not satisfied with available medications and what are these needs?
  • What medications can be the basic competitors and how will the situation change after a new product appearance at the market?
  • What segment is a target audience for the given product, and what is its potential?
  • What is the patient profile?
  • How the basic key messages of a product should be formulated?

PrelaunchTest™ makes it possible to optimize expenses and minimize risks at the process of new product launch.

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